Stop Guessing

Start Knowing

Scale Faster

Execution-first GTM workshops for B2B founders and growth teams

Kick off with our flagship: the Find Product-Market Fit Workshop,

designed to turn early traction into real momentum.

Reserve your spot

Silhouette of a person kneeling and examining scattered shards on the ground with an illuminated blueprint-like diagram in the background featuring phrases "Move Fast," "Iterate," and "Find Your Niche."

Most startup advice sounds great…
until you try to apply it.

You leave inspired, but then reality hits: your market is noisy, your users are silent, and your roadmap is full of guesses.

At Farol Work.shop, we cut through the noise with hands-on sessions built by operators who’ve actually scaled companies.

We don’t hand you theory — we work with you to apply it, pressure-test it, and turn it into action.

Secure your spot

The work.shop collection

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Find Product-Market Fit

in Lisbon and Bucharest
From $250– Only 10 Seats Total

Replace guesswork with clarity.

This is a high-impact, small-group workshop designed for maximum focus and real outcomes.
Learn how to assess, validate, and accelerate your path to product-market fit using proven frameworks and customer insight techniques.

Learn more

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Identify your Ideal Customer Profile

Live in Lisbon and Bucharest
From $250

Stop selling to everyone.

Define exactly who your best customers are — and build your GTM strategy around the people most likely to buy, stay, and grow.

Comming soon

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Define Positioning & Messaging

in Lisbon and Bucharest
From $250

Talk so your market listens.

Craft sharp, differentiated positioning and messaging that cuts through the noise, resonates with your ICP, and drives conversions.

Comming SooN

Meet the Team

Hugo H. Macedo

Go-to-Market Consultant
Hugo has led marketing teams at Unbabel, PandaDoc, and fast-growing businesses across telecom, AI, and SaaS, taking companies from $1M to $ 10 M+ ARR and beyond. His sweet spot is connecting product, brand, and market through strategy and smart, focused execution.
Gina Dragulin

VP Product Marketing
Gina has led product marketing at Microsoft, Miro, and SoSafe, where she drives go-to-market strategy in cybersecurity. Her work spans data, AI, machine translation, and a deep focus on building trust through clarity and customer insight.